FROM CHAUFFEUR TO CEO
Build the people, systems and capacity your company needs to grow beyond you.
What you get:
- digital e-book covering costs
- profitable pricing
- direct clients
- chauffeur and affiliate networks
- operations
- growth beyond the driver’s seat
KNOW YOUR NUMBERS
Understand your real costs, break-even point and what each ride needs to produce
PRICE FOR PROFIT
Build your rates around your costs and profit goals, not your competitors.
BUILD YOUR CLIENT BASE
Create direct business, corporate accounts and strategic partnerships.
KNOW WHAT EVERY RIDE NEEDS TO PRODUCE
• Calculate your real operating cost
• Find your break-even point
• Understand your cost per mile
• Account for dead miles
• Build rates around profit, not competitors
THE PERSON BEHIND THE GUIDE
An operating perspective, from inside the business.
The book’s introduction is signed by Mauricio Barros, Executive Director of Easy Way Luxury. It presents the lessons of an owner-operated company working both behind the wheel and in the day-to-day operation.
That perspective runs through the guide: what a vehicle costs, how a booking is priced, how clients are served and what needs to change as the company grows beyond its owner.
